Branding Personality, A Conceptual Element of the Graphic Communication

Abstract

Brands, trademarks, globalization, standardization, competition and lifestyle are more than market terms that move and induce the potential buyer to be associated with different brands that surround him everywhere. This paper outlines some constitutive aspects involving in what is inside a brand personality of a good or service.

We also remark some valuation categories of a product and various conceptual components that the graphic designer must ponder before elaborating various visual communication products that relate to this or that brand, as well as other attributes that must be estimated for the creation of a new brand. Furthermore, a component of notoriety that emanates from the brands is described; this factor strengthens them and gives them the power to cover and to develop countless products. Finally, a brief methodology for the development of a brand is outlined.